Creative Field

Branding

Tools

Duration

Semester Project

SS 2023

Team

Vanessa Saouda

Janna Hoogestraat

About

In the Brand Identity course, we were asked to develop a new corporate design for an event that would be adaptable to a variety of media and applications. It was possible to create a redesign for an existing event, but we decided to create our own event from scratch, which would promote cultural exchange between South Korea and Germany in the form of a pop-up store.

Focus

Pop-Store Experience

Pop-Store Experience

Pop-Store Experience

The main aim of the project is to promote a deeper appreciation of Korean culture among people in Germany who have had limited contact with South Korea. We aim to spark their interest by showcasing the rich and diverse aspects of Korean culture and provide them with an initial and immersive experience. In addition, this initiative aims to promote cultural diversity and generate enthusiasm among people, ultimately creating a meaningful connection between the two nations.

The main aim of the project is to promote a deeper appreciation of Korean culture among people in Germany who have had limited contact with South Korea. We aim to spark their interest by showcasing the rich and diverse aspects of Korean culture and provide them with an initial and immersive experience. In addition, this initiative aims to promote cultural diversity and generate enthusiasm among people, ultimately creating a meaningful connection between the two nations.

Typography

DE

DE

Titles

(Pretendard SemiBold)

(Pretendard SemiBold)

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ

abcdefghijklmnopqrstuvwxyzäöü

0123456789!@#$%^&*()><

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ

abcdefghijklmnopqrstuvwxyzäöü

0123456789!@#$%^&*()><

Text

(Pretendard Regular)

(Pretendard Regular)

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ

abcdefghijklmnopqrstuvwxyzäöü

0123456789!@#$%^&*()><

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ

abcdefghijklmnopqrstuvwxyzäöü

0123456789!@#$%^&*()><

Highlight

(Pretendard Light)

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ

abcdefghijklmnopqrstuvwxyzäöü

0123456789!@#$%^&*()><

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ

abcdefghijklmnopqrstuvwxyzäöü

0123456789!@#$%^&*()><

KR

KR

타이틀

(Pretendard SemiBold)

(Pretendard SemiBold)

ㄱ ㄴ ㄷ ㄹ ㅁ ㅂ ㅅ ㅇ ㅈ ㅊ ㅋ ㅌ ㅍ ㅎ

ㅏ ㅑ ㅓ ㅕ ㅗ ㅛ ㅜ ㅠ ㅡ ㅣ 0123456789!@#$%^&*()><

텍스트

(Pretendard Regular)

(Pretendard Regular)

ㄱ ㄴ ㄷ ㄹ ㅁ ㅂ ㅅ ㅇ ㅈ ㅊ ㅋ ㅌ ㅍ ㅎ
ㅏ ㅑ ㅓ ㅕ ㅗ ㅛ ㅜ ㅠ ㅡ ㅣ
0123456789!@#$%^&*()><

ㄱ ㄴ ㄷ ㄹ ㅁ ㅂ ㅅ ㅇ ㅈ ㅊ ㅋ ㅌ ㅍ ㅎ
ㅏ ㅑ ㅓ ㅕ ㅗ ㅛ ㅜ ㅠ ㅡ ㅣ
0123456789!@#$%^&*()><

하이라이트

(Pretendard Light)

ㄱ ㄴ ㄷ ㄹ ㅁ ㅂ ㅅ ㅇ ㅈ ㅊ ㅋ ㅌ ㅍ ㅎ
ㅏ ㅑ ㅓ ㅕ ㅗ ㅛ ㅜ ㅠ ㅡ ㅣ
0123456789!@#$%^&*()><

ㄱ ㄴ ㄷ ㄹ ㅁ ㅂ ㅅ ㅇ ㅈ ㅊ ㅋ ㅌ ㅍ ㅎ
ㅏ ㅑ ㅓ ㅕ ㅗ ㅛ ㅜ ㅠ ㅡ ㅣ
0123456789!@#$%^&*()><

Palette

Pop-Up Store

The outside of the store features the logo. The interior of the pop-up store is based on the six thematic areas. The layout of the space is non-linear, which means that everything is open and flexible. There are various shelves and tables on which the products are displayed. Large information signs guide visitors through the different areas and provide a good overview of the pop-up store.

Posters

There is a poster series that encompasses six categories:
Culture, Tourism, Food, Entertainment, Beauty, and Language.
Each category features an element from the respective culture, creatively illustrated on a poster, where these elements come together, creating a visual encounter.

P.s there is a version when the event takes place in South Korea representing the German culture (same illustrations but rotated 180°)

There is a poster series that encompasses six categories: Culture, Tourism, Food, Entertainment, Beauty, and Language. Each category features an element from the respective culture, creatively illustrated on a poster, where these elements come together, creating a visual encounter.

P.s there is a version when the event takes place in South Korea representing the German culture (same illustrations but rotated 180°)

There is a poster series that encompasses six categories:
Culture, Tourism, Food, Entertainment, Beauty, and Language. Each category features an element from the respective culture, creatively illustrated on a poster, where these elements come together, creating a visual encounter.

P.s there is a version when the event takes place in South Korea representing the German culture (same illustrations but rotated 180°)

Illustrations

Illustrations

Illustrations

Illustrations representing both countries come together in a unique parallelism, where the elements from their respective categories meet in a harmonious fusion.

Mockup

Mockup

Mockup

Poster decorating the streets of Germany.

Merchandise

Merchandise Preview

Packaging Design

Packaging Preview

Paper Mockup

Process